I manage a Facebook Page for the library where I am the director. I update the cover photo and make events and schedule (using Hootsuite) posts to happen at least once a day but usually twice a day. I read an article once about what time of the day people most frequently check their Facebook newsfeed, so I always schedule my posts around those times (11am-1pm and 7-9pm). I know you can schedule posts in Facebook now but I still use Hootsuite because that's what I used before that feature was included in Facebook. I also have my Hootsuite page connected to the library's Twitter account so by updating once, it goes to multiple accounts. So efficient!!
I also use Hootsuite when I'm at conferences or events where there's a #convo happening at the same time as presentations and sessions. It is easier for me to keep track of the conversations and what's happening than if I use the regular Twitter app.
I also have a "thread" on Hootsuite so I can follow #libchat. I haven't participated in several months due to a change in my schedule, but I have it set up so I see the Libchat convo and my Twitter mentions all at the same time.
Here are a couple of my screenshots for my use of Hootsuite with my library's Facebook page.
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